SWAT: Quotes
- "It’s important to know as much about teenage smoking patterns and attitudes. Today’s teenager is tomorrows potential regular customer".
Phillip Morris, Inc. Makers of Marlboro Cigarettes Internal Memo
- "The success of Newport has been fantastic during the last few years. . . the base of our business is the high school student."
Lorillard, Inc.,Makers of Newport Cigarettes,Internal Memo
- "Realistically, if our company is to survive and prosper over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market."
Claude Teague, RJ Reynolds Tobacco,Makers of Camel
- "[Brown and Williamson]will not support a youth smoking program which discourages young people from smoking."
Tobacco Institute Memo 1983
- ". . nicotine is addictive. We are, then, in the business of selling nicotine, an addictive drug."
Addison Yeaman, Brown & Williamson General Counsel Memo, July 17, 1963
- "Of course it’s addictive. That’s why you smoke the stuff."
Ross Johnson, RJ Reynolds Tobacco, 1994';
- "We don’t smoke it. We just sell it. We reserve that for the young, the black, the poor and the stupid."
Testimony of a former tobacco company employee, quoting an executive
- "Today’s teenager is tomorrow’s potential regular customer."
Phillip Morris, Inc., makers of Marlboro
